Interested in getting in shape and tone your muscles? Introducing the newest fad in walking shoes called fit shoes or tone shoes. They are an innovative new design of shoe that first was introduced earlier this decade. The concept is to promote a more natural step and to replicate walking on a soft surface. In doing so, the muscles in the legs are challenged more, worked more, and the result being more toned muscles.
The rise of these shoes over the last couple years has been very fast. It now has become a major growth story for many footwear manufacturers and predicted to grow even more over the next couple of years.
The most devoted buyers are busy moms and working women who spend the majority of time on their feet. Without much extra time to go to a traditional gym, these women choose to get their workout in their shoes!
The origins of this footwear segment began with the MBT shoe. They have self-proclaimed it as an anti-shoe because it treats the body like it would if walking barefoot and on soft surfaces. The advertising states that they can help with knee pain, those with posture issues, promote more calorie burn, and improve circulation.
MBT, or Masai Barefoot Technology, is another brand that has remained very popular. They were actually the first to develop this shoe concept. Nicknamed the anti shoe, they claim that their footwear helps tone muscles, improve circulation, alleviate back pain, and improve posture. The shoe brand has been around since 2002, but has recently become even more popular since being highlighted in a movie called “The Joneses” starring Demi Moore.
The list goes on and one. Rebbok has a shoe called Easy Tone, which is similar in claims, but utilizes a different shoe design than the rocker shoes above. Another brand that became famous when mentioned on Oprah is called FitFlop. They use a technology called Microwobbleboard in their sole, which provides different levels of density which work the muscles more. Other brands include Avia Avimotion, New Balance Rock and Tone, and L.A. Gear has a style as well.
Looking for a way to tone, improve balance and promote your own healthy weight loss? Try the new phenomena of the toning shoe. You are sure to find a product that fits your individual fashion needs and wallet. Find them in local retailers or save money and shop online! This summer, make your workout a fashion statement in toning shoes and join the scores of people reaping their benefits.
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